Lethabo Semenya

UI Designer & Interactive Storyteller

Skills

UI/UX Design • Prototyping • Illustration • Animation • Interaction Design

Experience

3+ Years UI Design

Interactive Prototypes

Branding & Illustration

Animation & 3D Design

My Design Process

A structured and creative approach that blends research, design thinking, and execution.

1. Research & Discovery

I analyze project goals, audiences, and competition to build a strong creative foundation.

2. Wireframes & Ideation

I map layouts and explore different structures before final visuals — ensuring clarity and usability.

3. Visual Design

Crafting color systems, typography, and design elements that align with the brand’s message.

4. Prototype & Delivery

I build prototypes, gather feedback, and refine for a polished, ready-to-launch design.

Professional Summary & Experience

Creative and detail-oriented UI/UX Designer with 3+ years of hands-on experience designing responsive, user-centered digital interfaces for web and mobile. Skilled in Figma, Adobe XD, and Adobe Creative Suite, transforming concepts into high-fidelity mockups, prototypes, and reusable design systems. Experienced collaborating with developers, managing projects independently, and delivering pixel-perfect results for multiple freelance clients.

UI/UX & Graphic Designer | Freelance Professional

Lethabo Design Studio — Pretoria | Feb 2022 – Present

Designed and developed responsive web and mobile interfaces using Figma and Adobe XD.
Created wireframes, prototypes, and component libraries to ensure consistency.
Produced icons, illustrations, and marketing visuals aligned with brand identity.
Collaborated with developers to ensure seamless UI implementation.
Managed multiple projects independently with a 95% client satisfaction rate.

Web Developer & Graphic Designer

Dikatlego Engineering Pty Ltd — Pretoria | Mar 2021 – Aug 2024

Developed and maintained WordPress & WooCommerce websites, improving engagement.
Increased brand traffic by 20% through SEO-driven content and campaigns.
Designed marketing visuals, print materials, and dashboards matching branding.
Automated reporting workflows, reducing admin workload by 30%.
Supported video and photo production for promotional content.

LethaGuide 🤖